Yash Chotaliya

One of the most important developments in digital advertising is happening at the intersection of advertising and commerce. Retailers are increasingly transforming their websites, apps, stores, and customer data into advertising platforms. These businesses are commonly known as Retail Media Networks, and they are becoming an increasingly important part of the AdTech ecosystem. What Is … Read more

Digital advertising may appear simple from the outside. A person visits a website, an advertisement appears, and the advertiser pays for the exposure. Behind that single impression, however, a surprisingly complex technology ecosystem can operate in a fraction of a second. Understanding the major components of this ecosystem is essential for anyone working in digital … Read more

For years, third-party cookies played an important role in digital advertising. They helped advertisers understand user behavior across websites, build audience segments, measure conversions, and run retargeting campaigns. However, the digital advertising ecosystem is becoming increasingly privacy-focused. Browser restrictions, regulatory developments, mobile privacy controls, and changing consumer expectations are forcing advertisers and AdTech companies to … Read more

The advertising technology industry has always evolved quickly, but artificial intelligence is accelerating that transformation at an unprecedented pace. From campaign planning and audience segmentation to creative optimization and real-time bidding, AI is becoming part of nearly every stage of the digital advertising ecosystem. For advertisers, this shift creates an opportunity to move away from … Read more