OTT Consumption in India 2025: Market Trends and Growth Projections
Surging User Base India’s OTT user base is expected to reach 600 million by 2025, driven by affordable data, smartphone...
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Understanding In-Read and Floating Video Players in Digital Advertising
Video advertising has become a crucial part of digital marketing, and innovative ad formats like In-Read and Floating Video Players...
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Understanding Programmatic Advertising: The Future of Digital Marketing
Programmatic advertising has revolutionized digital marketing by automating the buying and selling of ad space. Unlike traditional ad placements, which...
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Evolution of CTV Advertising in 2024
The landscape of advertising has transformed dramatically with the rise of Connected TV (CTV). As we move through 2024, CTV...
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