Aman Kalal

Introduction For publishers, monetization is no longer just about filling ad slots. With audience behavior shifting, third-party cookies fading, and new channels like OTT and CTV growing rapidly, publishers need innovative ways to generate revenue. In 2025, successful publishers are combining technology, data, and partnerships to maximize yield. Let’s explore the most effective publisher monetization … Read more

Introduction Gone are the days when advertisers relied solely on manual negotiations and direct deals with publishers. In today’s fast-paced digital world, programmatic advertising has become the backbone of media buying. By 2025, programmatic is projected to account for over 90% of global digital ad spend, transforming how brands connect with audiences and how publishers … Read more

Introduction The digital advertising industry has transformed dramatically over the past decade. What started with banner ads and direct deals has now evolved into a highly sophisticated ecosystem powered by automation, data, and technology. At the center of this transformation is AdTech—short for Advertising Technology. But what exactly is AdTech? Why does it matter for … Read more

Introduction The digital advertising industry is evolving at lightning speed. From programmatic advertising to AI-driven targeting, publishers and advertisers are navigating a rapidly changing ecosystem. According to Statista, global ad spend is expected to surpass $1 trillion by 2025, with AdTech playing a central role in this growth. But what’s next for the industry? Let’s … Read more