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Surging User Base
India’s OTT user base is expected to reach 600 million by 2025, driven by affordable data, smartphone penetration, and growing digital content demand.
Revenue Growth
The OTT video market in India is projected to generate $4.49 billion in revenue by 2025, fueled by both subscription-based (SVOD) and advertising-supported (AVOD) models.
Leading OTT Platforms & Market Share
- Disney+ Hotstar – 26% market share, 38M paid users
- Amazon Prime Video – 23% market share, 20M users
- Netflix – 13% market share, 10M users
- ZEE5 – 11% market share
- JioCinema & Sony LIV – Growing rapidly
Subscription costs range from ₹149 to ₹1,499, catering to diverse audience segments.
Changing Viewing Habits
Over 40 million households in India now stream content on smart TVs, spending ₹2,000–₹3,000 monthly on OTT subscriptions. The shift towards larger screens is enhancing engagement and retention.
Future Outlook
With regional content expansion, strategic partnerships, and AI-driven recommendations, India’s OTT landscape will continue to evolve. The demand for premium, localized, and interactive content will shape the next phase of digital entertainment