OTT Consumption in India 2025: Market Trends and Growth Projections
Surging User Base India’s OTT user base is expected to reach 600 million by 2025, driven by affordable data, smartphone...
Read More
Understanding In-Read and Floating Video Players in Digital Advertising
Video advertising has become a crucial part of digital marketing, and innovative ad formats like In-Read and Floating Video Players...
Read More
Understanding Programmatic Advertising: The Future of Digital Marketing
Programmatic advertising has revolutionized digital marketing by automating the buying and selling of ad space. Unlike traditional ad placements, which...
Read More
Evolution of CTV Advertising in 2024
The landscape of advertising has transformed dramatically with the rise of Connected TV (CTV). As we move through 2024, CTV...
Read More
Ad