Standard Banner Sizes in Digital Advertising

Common Standard Banner Sizes

1. Leaderboard (728×90): The leaderboard is a popular banner size characterized by its horizontal layout. It is typically placed at the top of web pages and is ideal for showcasing brand messages, promotions, and calls-to-action.
2. Medium Rectangle (300×250): The medium rectangle is a versatile banner size that fits seamlessly within content sections of websites. It offers ample space for compelling visuals and engaging content, making it suitable for both desktop and mobile advertising.
3. Skyscraper (160×600): The skyscraper banner size features a tall and narrow layout, making it well-suited for sidebars and vertical ad placements. It provides ample visibility and stands out in cluttered website layouts, making it effective for driving brand awareness and engagement.
4. Square (250×250): The square banner size offers a balanced and compact layout, making it suitable for placement within content blocks and sidebar widgets. It provides advertisers with a versatile option for promoting products, services, and special offers.
5. Large Rectangle (336×280): The large rectangle is a spacious banner size that offers ample room for impactful visuals and persuasive messaging. It is often placed within article content and serves as a focal point for capturing audience attention and driving conversions.