Playstream: Monetize Smarter, Stream Better
Introduction For publishers, monetization is no longer just about filling ad slots. With audience behavior shifting, third-party cookies fading, and new channels like OTT and CTV growing rapidly, publishers need innovative ways to generate revenue. In 2025, successful publishers are combining technology, data, and partnerships to maximize yield. Let’s explore the most effective publisher monetization … Read more
Introduction Gone are the days when advertisers relied solely on manual negotiations and direct deals with publishers. In today’s fast-paced digital world, programmatic advertising has become the backbone of media buying. By 2025, programmatic is projected to account for over 90% of global digital ad spend, transforming how brands connect with audiences and how publishers … Read more
Introduction The digital advertising industry has transformed dramatically over the past decade. What started with banner ads and direct deals has now evolved into a highly sophisticated ecosystem powered by automation, data, and technology. At the center of this transformation is AdTech—short for Advertising Technology. But what exactly is AdTech? Why does it matter for … Read more
Introduction The digital advertising industry is evolving at lightning speed. From programmatic advertising to AI-driven targeting, publishers and advertisers are navigating a rapidly changing ecosystem. According to Statista, global ad spend is expected to surpass $1 trillion by 2025, with AdTech playing a central role in this growth. But what’s next for the industry? Let’s … Read more
Surging User Base India’s OTT user base is expected to reach 600 million by 2025, driven by affordable data, smartphone penetration, and growing digital content demand. Revenue Growth The OTT video market in India is projected to generate $4.49 billion in revenue by 2025, fueled by both subscription-based (SVOD) and advertising-supported (AVOD) models. Leading OTT … Read more
Video advertising has become a crucial part of digital marketing, and innovative ad formats like In-Read and Floating Video Players are enhancing engagement and monetization for publishers. These formats provide seamless integration into website content, improving user experience while maximizing ad revenue. What is an In-Read Video Player? An In-Read Video Player is a video … Read more
Programmatic advertising has revolutionized digital marketing by automating the buying and selling of ad space. Unlike traditional ad placements, which require manual negotiations, programmatic advertising leverages artificial intelligence (AI) and real-time bidding (RTB) to place ads efficiently. What is Programmatic Advertising? Programmatic advertising is an automated process that uses AI and data-driven algorithms to purchase … Read more
The landscape of advertising has transformed dramatically with the rise of Connected TV (CTV). As we move through 2024, CTV advertising is not only maturing but also setting new benchmarks for targeted, interactive, and data-driven advertising. Here’s an in-depth look at the key trends, challenges, and best practices shaping CTV advertising this year. Programmatic Advertising … Read more
In the realm of digital advertising, understanding key metrics is essential for marketers aiming to optimize their campaigns and drive meaningful results. Among the plethora of metrics available, CPC, CPM, CPL, and CPA stand out as fundamental indicators of campaign performance and effectiveness. In this article, we delve into the definitions, functionalities, and significance of … Read more
In the realm of programmatic advertising, the terms Demand-Side Platform (DSP) and Supply-Side Platform (SSP) play crucial roles in facilitating the buying and selling of digital ad inventory. While they both operate within the programmatic ecosystem, their functions and objectives are distinct. Understanding the difference between DSP and SSP is essential for advertisers, publishers, and … Read more
